This will enable a joint venture in the ability to bring on a production for cars and SUVs that have a market in the US but are manufactured elsewhere. The investment of $1.3 billion which has been chalked out for this is going to be divided equally amongst both the car manufacturers that is Fiat and Chrysler. The initial plan is to make about 280,000 cars. These cars are going to be sold locally in Italy, in the whole of Europe and the North American market as well.

The new Alfa Romeo was unveiled by the chief executive officer in the plant at Turin amidst the workforce. The workers were told that this is the perfect platform for Italian car makers to go on and showcase the kind of work that they can have done. Also, it will give them a cutting edge to be able to compete in the global scenario. The plant has all the possible infrastructure, tools and resources to be able to become the very best and make cars that can be sold around the world.

This vehicle marks Cadillac’s bid into the sports utility vehicle market — specifically, the mid size luxury category, which is enormously competitive. It is going up against such competitors as the BMW X5, the Mercedes ML Class, and the Lexus RX350. The SRX first appeared on the market back in 2004, but it has undergone a total makeover for 2010.

This SUV is actually based on the Theta Premium Platform from GM, though highly enhanced.

By all available accounts, the Cadillac SRX promises to give its competitors a run for their money, especially in terms of power, speed, traction, durability, and style.