Autos & Motorbikes

We do not see Japanese car manufacturer Toyota placing a Super Bowl ad every year but after being gone for three years, the brand will be back in the Super Bowl featuring the refreshed 2012 Camry.

The sixty second ad spot of Toyota is entitled “Reinvented” which is consistent with the theme of the first commercials although this new one has a more humorous and cheeky tone.

According to the marketing executive from Toyota, reinvention is the central them during the redesigning process of the Camry which is among the most popular vehicles in the United States. Toyota has chosen the Super Bowl as it is a great venue to get the message across the consumers and spotlight what the 7th generation Toyota Camry is all about.

Toyota will be airing Reinvented as one of its two thirty second commercials during the football game on 5 February.